I spent a few years in finance and corporate strategy, eventually in the COO's office at RBC, learned how to be an internal marketer for strategic initiatives. Around 2023 I got intrigued more by entrepreneurship and tech, decided it's enough of large finance corp work for me.
So I started another arc to build a content-led business from scratch, grew organically to 70K+ subscribers on social and $100K ARR. Learned every piece of go-to-market the hard way, got more obsessed with how attention is monetized.
Now I also work with early-stage companies on content and growth, focusing on the funnel and distribution strategy, particularly how to automate the workflow with AI while maintaining brand voice and taste. I love to study good content: what makes someone stop scrolling, what drives a decision and the psychology and perception behind it.
I'm always interested in learning about the right opportunities, particularly working on interesting problems and with smart people.
Founder · Kairo
Content and growth studio. 70K+ subscribers, $100K ARR, all organic. Working with early-stage founders on distribution, content strategy, and North American market entry.
Strategic Initiatives · RBC
Corporate Finance · Centurion Asset Management
Operations · CI Global Asset Management
What I've Been Building in Claude for Actual Marketing Problems ↗
Everyone says they use AI. Most people mean they paste things into ChatGPT. Here's what it looks like when you actually build a system.
Content Strategy Teardown: A $90M Fintech Startup ↗
A $90M fintech with a content library that looks great on paper: thorough, keyword-rich, technically correct. Also tedious, low-engagement, and nobody's actually reading it. Here's how I'd fix it.
A Gym Selfie That Outperformed 9 Months of Content Strategy ↗
What if the best content strategy is no content strategy at all?
How BILT Convinced 2 Million Users to Ditch Chase and Amex ↗
Launching a credit card in 2019 sounds like a terrible bet. BILT made it work by doing almost everything differently.
The City You Live In Determines Who You Become ↗
Exploring Paul Graham's "Cities and Ambition." Produced in Mandarin for Xiaohongshu.
How Did Hinge Quietly Replace Tinder? ↗
Breakdown of Hinge's "designed to be deleted" positioning and growth logic. Produced in Mandarin.
What Happened After the Ban of Anthropic? ↗
Real-time analysis of the Anthropic and OpenAI situation. Same stated principles, completely opposite outcomes.
Always happy to connect, especially over anything growth, content, or strategy. If you're building something interesting, I'd like to hear about it.